Messenger Marketing is the process of getting people interested in your products or services using Facebook Messenger
Messenger marketing strategy
- Setting up goals (branding, sales, likes etc)
- Mapping of target groups
- Creating a value proposition
- Customer conversation/process design
- Content creation (texts, graphic design)
- Ad setup if needed
- Bringing people into Messenger (subscribers)
- Sending follow-up messages driven by subscribers behaviour
- If necessary, linking to existing CRM, SQL database, website or any other system
- Analysis of results
Do you need a Facebook Messenger marketing campaign?
Benefits of using Messenger marketing tools
Facebook Messenger marketing is suitable for every business!
- Restaurant or cafe
- Fitness club
- Beauty salon
- Real Estate
Messenger marketing trends
Today, there are already more messaging app users in the world than social network users.
Facebook plans to merge Messenger, WhatsApp and Instagram chat in the near future. In total, a monstrous 2.6 billion users chat network is created!